"Big Sky." Identity Project. 2010

 

Identity and packaging work. Rebranding campaign for the Big Sky Resort in southwestern Montana. Highlights the more extreme side of the winter experience, as 60% of available runs on the mountain are in the "Black DIamond" category. Sub-brand also created: "Challenger," the elite season pass-holders, and name brand of consumer products. In addition, all Black Diamond runs with multiple diamonds in its designation become "White Diamond" runs with the Challenger mark as their symbol.